Top 6 Things to Do in Santorini

Santorini is best known for its iconic views, but the island has far more to offer than a quick photo stop. From sunsets and wine tasting to beach days, shopping and ancient history, Santorini rewards travellers who take the time to explore beyond the caldera edge.

We’ve laid out our top 6 picks on how to spend your time in Santorini:

Watch the Sunset in Oia

Watching the sunset in Oia is one of Santorini’s most iconic experiences. As the sun sinks into the Aegean, the whitewashed buildings glow in soft shades of gold and pink, creating the postcard scenes the island is famous for.

Sunset is busy here, especially in peak season, so arriving early makes a big difference. Wander through the village, find a quieter spot away from the main lookout, or book a table at a restaurant with a view to enjoy the moment without the crowds.

Alternatively, you can time it with your Oia to Fira hike so that you arrive just in time to watch the sunset paint the sky. While it’s popular for a reason, taking your time helps make the experience feel special rather than rushed.

Go Wine Tasting

Santorini’s wine scene is unlike anywhere else in Greece, shaped by volcanic soil and strong coastal winds. Indigenous grape varieties tend to produce crisp, mineral-rich wines that reflect the island’s unique conditions.

Wineries are spread across the island and range from small, family-run estates to modern tasting rooms with panoramic views. Many offer guided tastings that explain traditional vine-growing techniques, such as basket-trained vines designed to protect grapes from wind. It’s an easy half-day activity and a great way to slow down and experience a different side of Santorini. Plus, the food offered at these wineries tends to be incredible, so it’s a great activity to plan around mealtime.

Explore a Black Sand Beach

Santorini’s beaches are a direct result of its volcanic past, with dramatic black and dark grey sand lining much of the coast. Perissa and Kamari are two of the most popular options, both offering long stretches of sand, calm swimming conditions and beachfront cafés.

These beaches are perfect for relaxed days between sightseeing and hiking. Rent a sunbed, swim in the clear water, and enjoy lunch by the sea. Choose between setting up by the lively beach clubs for a youthful vibe, or take a sunbed on the quieter ends of the beach to truly embrace the serenity.

Go Shopping in Fira

Fira is the island’s main shopping and dining hub, with narrow streets filled with boutiques, galleries and souvenir shops. You’ll find everything from handmade jewellery and ceramics to linen clothing and locally made products.

Shopping here is as much about wandering as it is buying. Take your time exploring side streets, stop for a coffee with a view, and browse in the cooler evening hours when the town feels more relaxed. It’s a great place to pick up meaningful souvenirs or gifts that reflect Santorini’s style and craftsmanship.

A lot of these little stores will be selling knick-knacks for just 1 or 2 euros - so cash comes in handy when you’re strolling around here.

Discover Ancient Akrotiri

For a deeper look into Santorini’s past, visit Ancient Akrotiri, one of the most significant archaeological sites in Greece. Often compared to Pompeii, this ancient Minoan settlement was preserved under volcanic ash after a major eruption around 1600 BC, offering a rare snapshot of life in the Bronze Age.

Walking through the covered ruins, you’ll see multi-storey buildings, paved streets, drainage systems and evidence of advanced urban planning well ahead of its time. Informational displays help bring the site to life, making it an accessible and fascinating stop even if you’re not usually drawn to history. It’s a great way to balance Santorini’s natural beauty with cultural insight.

Try Local Food & Tavernas

Santorini’s food scene is shaped by its volcanic soil, strong winds and dry climate, producing ingredients with bold, concentrated flavours. Local specialities include fava (a smooth yellow split pea purée), white eggplant, cherry tomatoes and freshly caught seafood, all typically prepared with simple techniques that let the ingredients shine.

While caldera restaurants offer stunning views, some of the most memorable meals (and more affordable) can be found in family-run taverns away from the main tourist hubs. These spots are perfect for slow, relaxed dining, generous portions and a more local atmosphere. Pair your meal with a glass of Santorini wine, and it becomes an experience in itself.

Santorini is an island that balances natural beauty with culture, food and slow moments just as well as it delivers dramatic views. Whether you’re watching the sun set in Oia, sampling local wines, wandering black sand beaches or settling in for a long meal at a family-run taverna, these are all unique experiences that you just can’t miss.

It’s no wonder Santorini is a highlight on both our Greek Island Hopper and Greek Island Explorer - it’s an experience that you won’t forget.